Thoughts, Feelings, Emotions
Think about the restaurants where you like to eat, the hotels where you like to stay, the auto
dealer where you like to do business.
What brings you back time and again? Chances are it's some or all of the elements we identify
in the 7 Key Elements of Branding. That's how consumers make decisions about brands, and
that's how successful businesses grow.
It's the attention to the things that influence the consumer on three levels--brain, gut, and
heart--that really separates the successful business from the average one. That's because
consumers make decisions with thoughts (brain), feelings (gut), and emotions (heart).
The exact mix of their thoughts, feelings and emotions will vary by individual. For some, it might
be evenly divided. For others, one influence will dominate the others. A restaurant may be
special because it was where you had your first dinner with your spouse, so emotion rules the
day. You might do business with a bank because it just feels right, so your gut is taking over.
Or you return to the auto dealer because you thought it through and know that's where the best
deal is, so your brain is in control.
At GW Branding, we understand how all of these influences come together and result in buying
decisions and lead to customer loyalty. When we combine them with our 7 Key Elements of
Branding, we give you the best possible look at how the consumer views your business,
products and services.
Once we know how the customer views you, our process gives you concrete steps to take that
will lead to the results you are looking for, without using all of your marketing and
communication budget just doing the research.
And that gives you the edge in designing your marketing, advertising, communication and
branding strategies.
dealer where you like to do business.
What brings you back time and again? Chances are it's some or all of the elements we identify
in the 7 Key Elements of Branding. That's how consumers make decisions about brands, and
that's how successful businesses grow.
It's the attention to the things that influence the consumer on three levels--brain, gut, and
heart--that really separates the successful business from the average one. That's because
consumers make decisions with thoughts (brain), feelings (gut), and emotions (heart).
The exact mix of their thoughts, feelings and emotions will vary by individual. For some, it might
be evenly divided. For others, one influence will dominate the others. A restaurant may be
special because it was where you had your first dinner with your spouse, so emotion rules the
day. You might do business with a bank because it just feels right, so your gut is taking over.
Or you return to the auto dealer because you thought it through and know that's where the best
deal is, so your brain is in control.
At GW Branding, we understand how all of these influences come together and result in buying
decisions and lead to customer loyalty. When we combine them with our 7 Key Elements of
Branding, we give you the best possible look at how the consumer views your business,
products and services.
Once we know how the customer views you, our process gives you concrete steps to take that
will lead to the results you are looking for, without using all of your marketing and
communication budget just doing the research.
And that gives you the edge in designing your marketing, advertising, communication and
branding strategies.
About Us
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